Spectra Credit Union

After launching its new brand identity, Spectra Credit Union (formerly NRL FCU) set out to engage youth members. We conducted a competitive analysis to differentiate the kids club from the competition, collaborating with Spectra to design a program encouraging families to save.

The outcome: Brilliant Kids—a high-yield savings account paying 10% on the first $1,000. The name comes from Spectra’s “Brilliant Banking” tagline, while the mascot, Iris, a kid scientist, honors the CU’s Naval Research Laboratory roots.