Spectra Credit Union

Spectra Credit Union Website

Building a better, faster, and stronger website for a credit union founded by scientists at the Naval Research Laboratory.

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The Spectra Credit Union team challenged us to develop a new website with an emphasis on user experience -- navigation, content, and activation -- all while supporting their commitment to diversity, equity, and inclusion. No small feat! We embraced the opportunity to build a visually compelling site that would push their brand forward.

BEFORE

AFTER

Our Website Philosophy

Most current members access information about the credit union through online banking, email and social media. Websites exist mainly for non-members. Therefore, content needs to be quick and easily-consumed, navigation clean and logical, and action links readily accessible. The site should have a distinct “voice” both in visuals and words. And at the end of the day, it’s gotta be beautiful.